Marketing

  • Communicating with over 1.4 million customers weekly
  • Managing over €1.1 million in annual marketing budgets
  • Guiding clients on how to successfully increase their brand profile and footfall

COMMERCIALISATION

  • Managing 3.4 million sq. ft. of retail space
  • €7 million in additional non-rental income generated for landlords
  • €1 million in additional income generated for clients during 2017

Research

  • Measuring the performance of tenants
  • €800 million of retail tenant turnover collected and analysed for landlords
  • Over €1bn worth of retail tenant turnover collected on a monthly/quarterly basis

Multi Centre Gift Card

  •  60 million euro in sales to date
  • 13 participating retail schemes
  •  600 participating retailers

WELCOME TO SMCR

Savills Marketing Commercialisation and Research (SMCR)

SMCR offers first class Marketing, Commercialisation and Research solutions to shopping centres and retail schemes nationwide. Our team is made up of experts in their field offering a unique integrated approach and innovative advice to our clients. We can design a full strategic plan, tailored to suit an individual property’s needs and requirements, that helps to drive revenue,add value and improve the tenant and customer experience.