Irish consumer spending rose by 9.7 per cent year-on-year during April, according to the latest data for Visa Europe’s Consumer Spending Index.
It may be time to rethink your marketing spend and annual plan as reports show Ireland is leading the way in digital ad spend in Europe. According to IAB Europe's AdEx Benchmark, Ireland saw a 29pc rise in digital ad spend in 2015, far outstripping any European rivals. The UK's ad spend market grew by 16.9pc while the EU average growth was 13.1pc. The growth comes as Ireland's economy continues to outstrip all other EU countries in GDP growth. Last year, the economy grew by over 7pc, while it is expected to grow by 5pc this year. Studies have shown that ad spend will reflect economic growth.