Mahon Point Shopping Centre was the only Irish centre to be awarded at the 2012 British Council of Shopping Centre’s (BCSC) Purple Apple Marketing Awards Dinner in The Brewery in London last week (10 May). The Awards are the UK and Ireland’s premier awards for the shopping centre industry and recognise outstanding creative and cost-effective marketing programmes.
The award was presented for Mahon Point’s ‘Gift Card Sales’ initiative in the best ‘Strategic / Overall Marketing’ category, and was given in recognition of the sales increase achieved in 2011 as a result of a direct marketing initiative developed to combat declining national gift card sales year to date. This is Mahon Point Shopping Centre’s second Purple Apple Award, having won for the Style Advisor initiative in 2010, after beating off stiff competition from across the UK.
The prestigious award rewards Mahon Point’s approach of investing in marketing campaigns that drive sales in this tough retail environment. A targeted direct marketing campaign was deployed to combat the trend of declining gift card sales and it was required to deliver immediate results for the benefit of Mahon Point retailers.
Justin Young, Centre Manager said “This is great recognition for Mahon Point Shopping Centre within the industry and also reinforces the overall focus of initiatives we undertake for the benefit of our retailers”.
The Mahon Point Gift Card is available online and from the Customer Service Desk at Mahon Point in any quantity from €10 to €1250. It has become a popular gift and corporate reward choice in recent years as they can be used in most stores in the Shopping Centre and Retail Park. www.mahonpointsc.ie
Mahon Point Shopping Centre won a prestigious retail marketing award, ‘the Purple Apple’ for their ‘Gift Card Sales’ initiative in the best ‘Strategic / Overall Marketing’ category and the associated marketing campaign.
Pictured here Austin Healey, former English Rugby Union Player and Strictly Come Dancing star presents Justin Young, Centre Manager of Mahon Point Shopping Centre with the award with Peter Drummond, BCSC President and Chief Executive, BDP.
For More Information Contact: Shanti McNulty, Marketing Manager, Mahon Point Shopping Centre on 021 497 2818, 083 129 5402 or email@example.com